Founded in London, setsuna is a handmade jewellery brand rooted in craftsmanship and intention. Working with freshwater pearls, colourful beads and precious metals, each piece is designed to be worn everyday and kept forever.
As the daughter of a seamstress, creativity and craftsmanship have always been part of who I am. From painting to knitting, I’ve always been drawn to natural materials and the joy of creating something tangible.
By day, I work as a Digital Product Designer, but after years spent designing on screens, I felt drawn back to working with my hands. Having spent most of my design career in fashion, I’ve developed a real appreciation for high-quality accessories. At the same time, I struggled to find playful jewellery that was handmade and crafted from sterling silver. So I started making my own, and that’s how setsuna began.
The brand name comes from a Japanese word meaning a fleeting moment in time. It’s an invitation to slow down and choose pieces that mean something. Each one is a small, wearable reminder of life’s gentle, passing moments - the ones that make it beautiful.
Every piece begins with an idea, inspired by nature, city walks, or the materials themselves. I work slowly, selecting each bead for its colour and energy, refining designs until they feel just right.
I use quality materials because I believe in quality over quantity - a few special pieces you'll reach for again and again, rather than a drawer full of things you never wear. Timeless over trendy. Handmade over mass-produced. That's why all setsuna pieces are made to order to avoid waste.
setsuna is very young - I'm building slowly, learning as I go, and pouring everything into making it meaningful. Your support means more than you know. I can't wait to share what's coming next: new designs, special collections, and more glimpses into this journey.
One fleeting moment at a time.
